University Communications appoints marketing, communications expert
John Hachtel has been named associate vice president for strategic communications at Georgia College.
He assumed his new duties Monday.
Hachtel will lead University Communications’ team of media professionals in media relations; photography; web and social media development; radio and video production; and publications and marketing.
“John’s experience in both higher education and the communications field make him the ideal candidate for leading strategic communications of Georgia College,” said Amy Amason, vice president for external relations and university advancement.
Hachtel has 20 years of experience in higher education marketing communications, managing both internal and external communications.
“Throughout my career, I have been fortunate to work for institutions that were undergoing change,” Hachtel said. “These changes provide a great opportunity for enhanced communications. With President Steve Dorman coming on board, Georgia College can sharpen its messaging, recognition and visibility.”
Hachtel previously served as associate vice president of marketing and communications at Shenandoah University in Winchester, Va.; vice president of university relations at Radford University in Radford, Va.; and associate vice president of university marketing and communications at Case Western Reserve University in Cleveland, Ohio.
Hachtel earned a bachelor’s degree in English at the University of Delaware in Newark, Del., and master’s degree in legal and ethical studies at the University of Baltimore in Baltimore, Md.