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Mass Communication students place in international Google competition

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September 06, 2011

Two Georgia College Mass Communication teams placed in the top 10 percent of competitors in the 2011 Google Online Marketing Challenge. 

A third Georgia College team placed in the top 50 percentile. 

A global panel of independent academics judged the competition. More than 4,000 graduate and undergraduate teams from across the globe competed in the online completion during spring semester 2011.

Georgia College teams competed in the challenge as part of the Advertising Campaigns class in the Department of Mass Communication. 

“Our students performed exceptionally well in this competition,” said Dr. Mary Jean Land, Chair of the Department of Mass Communication.  “Several of the students have since relayed to me that the skills they learned in the Google Challenge are assets in their current job positions.”  

Each team selected a local business and received $200 of free online advertising with Google AdWords to work with their local business to develop and manage an online marketing campaign:

• Team No. 1  — Leader Matt Chambers and members Brooke Brookins, Avery Christian (Google Manager), Haleigh Fine and Diane Heath ranked in the top 10 percent for its campaign development for local florist Jeanie’s Flowers;

• Team No. 2 — Leader Taylor Goodman and members Rebecca Burns (Google Manager), Claire Childs, Desiree Maynard and Ben Owens ranked in the top 10 percent for its campaign for Elite Gym; and

• Team No. 3 — Leader Haley Stewart and members Alex Taylor (Google Manager), Courtney Kelly, Zara Gray Rowe and Shannon Twomey ranked in the top 50 percent for its campaign for ExtraodinNarily.

ABOUT GEORGIA COLLEGE: Georgia College, the state’s designated Public Liberal Arts University, combines the educational experience expected at esteemed private liberal arts colleges with the affordability of public higher education. Its four colleges – arts and sciences, business, education and health sciences – provide 6,600 undergraduate and graduate students with an exceptional learning environment that extends beyond the classroom, with hands-on involvement with faculty research, community service, study abroad and myriad internships.

Founded in 1889, Georgia College boasts one of the most beautiful campuses in the nation with Corinthian columns fronting red brick buildings and wide open green spaces. Georgia College also offers graduate education at the historic Jefferson building in downtown Macon, at Robins Air Force Base and online.

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