Alumna talks about media success
Kim Martin sees it all.
The Georgia College & State University alumna and Milledgeville, Ga., native is president and general manager of WE tv and sister network Wedding Central.
Not only does Martin oversee every aspect of the channel—programming, production, marketing, scheduling and digital media—she even kicks back to watch a favorite show.
Under her guidance, WE tv’s ratings have soared, and now it reaches more than 76 million U.S. households with hit series such as Bridezillas, My Fair Wedding and Raising Sextuplets.
When it comes to managing one of the most popular women’s channels in America, Martin attributes her success to her alma mater.
Martin earned a bachelor’s degree in political science at Georgia College in 1982 and later a master’s degree in business administration at Georgia State University. She serves on Georgia College Foundation Board of Trustees.
In the following interview Martin shares how she stays current in the ever-changing media world.
GCSU: How have you managed to keep up with the evolution of communications?
KM: I try to read all the industry trades, and attend conferences and education sessions to hear about new technologies. I also have a wonderful team of digital media experts who are on top of the latest devices, applications and platforms, and who update me regularly. They are consistently looking for innovative ways to keep WE tv and Wedding Central relevant and resonant with our audience.
I also have two daughters, 12 and 15, and they fully embrace digital media, so keeping up with them is like having a second job. In my house alone, we've got iPhones, iTouches, Macs, PCs, Kindles, BlackBerry Curves, iPods, DVRs and the list goes on.
GCSU: How has your Georgia College & State University experience helped prepare you to take on the role as president for WE tv Networks?
KM: As a Georgia College student, I tried to take course work that I felt could help me in a career, even if it wasn't a requirement for my degree, like journalism and psychology courses. I even tried to attain leadership skills by becoming involved with organizations in key leadership roles. I was a Delta Zeta and president of Panhellenic.
GCSU: How has WE tv used social media to reach its target audience?
KM: Social media is an invaluable tool for connecting directly with the audience that enjoys our shows. It is a great tool to generate interest in our shows and create buzz around key characters and story lines. Our society is so "of the moment," and we stay in step with that by using Facebook, Twitter, Tumblr, YouTube and many other sites that crop up almost daily. WE tv has more than 100,000 Facebook fans and nearly 10,000 Twitter fans.
GCSU: With the recent launch of Wedding Central, what has been your favorite show?
KM: “Single in the City.” It takes our viewers to cities across America as young men and women are looking for love and potentially "the one."
GCSU: Which direction do you see WE tv heading?
KM: We are living in a world where multiple technologies and platforms are converging so that consumers are able to access their favorite content on whatever device is available to them.
WE tv is available on your TV, in HD, on VOD, online, on your cell phone, and the future is limitless. Our goal is to make it fun and easy to connect with WE tv and Wedding Central in as many ways as possible for our loyal female viewers.